National brand's response to store brands : throw in the towel or fight back?
Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan
| Year of publication: |
2013
|
|---|---|
| Authors: | Nasser, Sherif ; Turcic, Danko ; Narasimhan, Chakravarthi |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 4, p. 591-608
|
| Subject: | product line design | store brands | distribution channels | game theory | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Spieltheorie | Game theory | Markenführung | Brand management | Markenartikel | Brand | Produktgestaltung | Product design | Einzelhandel | Retail trade | Fertigungsprogramm | Master production schedule |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787934