National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014
Year of publication: |
2014
|
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Authors: | Gázquez-Abad, Juan Carlos |
Other Persons: | Martínez-López, Francisco J. (ed.) ; Esteban-Millat, Irene (ed.) ; Mondéjar-Jiménez, Juan Antonio (ed.) |
Publisher: |
Cham : Springer International Publishing |
Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenpolitik |
Description of contents: |
Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research.
Description [swbplus.bsz-bw.de]
|
Extent: | Online-Ressource (XI, 192 p. 14 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Strategic DecisionsBranding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. |
ISBN: | 978-3-319-07194-7 ; 978-3-319-07193-0 |
Other identifiers: | 10.1007/978-3-319-07194-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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