National Brands, Local Branding: Conclusions and Future Research Opportunities
Year of publication: |
2007
|
---|---|
Authors: | Bronnenberg, Bart J. ; Dhar, Sanjay K. ; Dubé, Jean-Pierre |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 1, p. 26-28
|
Saved in:
Saved in favorites
Similar items by person
-
Consumer Packaged Goods in the United States: National Brands, Local Branding
Bronnenberg, Bart J., (2007)
-
Brand History, Geography, and the Persistence of Brand Shares
Bronnenberg, Bart J., (2016)
-
Bronnenberg, Bart J., (2005)
- More ...