National Brands versus Private Labels: An Empirical Study of Competition, Advertising and Collusion
Year of publication: |
1997
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Authors: | Parker, Philip ; Kim, Namwoon |
Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 15.1997, 3, p. 220-236
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