National cultural dimensions, emerging market characteristics, and the subsidiary's willingness to transfer marketing knowledge to MNE HQs
Ahmad Arslan, Tiina Tuulikki Leposky, and Minnie Kontkanen
| Year of publication: |
July-September 2016
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| Authors: | Arslan, Ahmad ; Leposky, Tiina Tuulikki ; Kontkanen, Minnie |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 21.2016, 3, p. 162-179
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| Subject: | Emerging markets | GLOBE cultural framework | knowledge transfer | subsidiary | Wissenstransfer | Knowledge transfer | Multinationales Unternehmen | Transnational corporation | Westliche Staaten | Western countries | Schwellenländer | Emerging economies | Ausländische Tochtergesellschaft | Foreign subsidiary | Nationalkultur | National culture | Welt | World |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15475778.2016.1192917 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011564666