National identifications as determinanats of the reception of country-of-origin sensitive advertising : the case of German-Turkish consumers
Year of publication: |
2016
|
---|---|
Authors: | Gerpott, Torsten J. ; Bicak, Ilknur |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6014, ZDB-ID 2854165-0. - Vol. 26.2016, 1, p. 137-162
|
Subject: | Advertising and national cultures | Consumers with migration background | Ethnomarketing | National identifications | Telecommunication services marketing | Turks in Germany | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Nationalkultur | National culture | Kulturelle Identität | Cultural identity |
-
National identifications as determinants of the reception of country-of-origin sensitive advertising
Gerpott, Torsten J., (2016)
-
Han, Jing, (2016)
-
Salem, Mohammed, (2023)
- More ...
-
Externe Beschaffung technischen Know-hows
Gerpott, Torsten J., (2008)
-
Gerpott, Torsten J., (2011)
-
Gerpott, Torsten J., (2012)
- More ...