Nationalistic sentiments of Chinese consumers : the effects and determinants of animosity and consumer ethnocentrism
Year of publication: |
2009
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Authors: | Ishii, Kenichi |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 4, p. 299-308
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Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Nationalismus | Nationalism | Markenimage | Brand image | Amerikanisch | American | Japanisch | Japanese | China |
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