Native Advertising and Endorsement : Schema, Source-Based Misleadingness, and Omission of Material Facts
| Year of publication: |
2016
|
|---|---|
| Authors: | Hoofnagle, Chris Jay |
| Other Persons: | Meleshinsky, Eduard (contributor) |
| Publisher: |
[2016]: [S.l.] : SSRN |
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: |
Native advertising is the ...
|
| Extent: | 1 Online-Ressource (23 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Technology Science. 2015121503. December 15, 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 15, 2015 erstellt |
| Classification: | M3 - Marketing and Advertising ; M37 - Advertising ; G18 - Government Policy and Regulation ; I18 - Government Policy; Regulation; Public Health |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013002648