Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Year of publication: |
2020
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Authors: | Zimand-Sheiner, Dorit ; Ryan, Tanya ; Kip, Sema Misci ; Lahav, Tamar |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 608-619
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Subject: | Adolescents | Advertising ethics | Comparative study | Credibility | Native advertising | Persuasion knowledge | Jugendliche | Youth | Werbung | Advertising | USA | United States | Israel | Türkei | Turkey | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vergleich | Comparison | Werbewirkung | Advertising effects | Glaubwürdigkeit |
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