"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Ross D. Petty
| Year of publication: |
2015
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|---|---|
| Authors: | Petty, Ross D. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 34.2015, 1, p. 131-141
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| Subject: | food | legal issues | regulation | deception | Regulierung | Regulation | Lebensmittel | Food | Werbung | Advertising | Ernährungsindustrie | Food industry | Werbebeschränkung | Advertising regulation | Konsumentenverhalten | Consumer behaviour | Zivilprozess | Civil litigation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011293425