Navigating crisis from the backseat? : how top managers can support radical change initiatives by middle managers
Year of publication: |
2020
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Authors: | Heyden, Mariano L. M. ; Wilden, Ralf ; Wise, Chelsea |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 305-313
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Subject: | Change roles | Chief marketing officers | Crisis | Marketing middle managers | Organizational change | Radical innovation | Organisatorischer Wandel | Führungskräfte | Managers | Mittleres Management | Middle management | Krisenmanagement | Crisis management | Erfolgsfaktor | Success factor |
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