Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Year of publication: |
2021
|
---|---|
Authors: | Rosengren, Sara ; Campbell, Colin L. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 5, p. 505-509
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Influencer |
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