Navigating the last mile : the demand effects of click-and-collect order fulfillment
Year of publication: |
2021
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Authors: | Gielens, Katrijn ; Gijsbrechts, Els ; Geyskens, Inge |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 4, p. 158-178
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Subject: | brick and mortar | click and collect | distribution channels | e-commerce | grocery shopping | online | order fulfillment | retailing | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Auftragsabwicklung | Order processing |
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