Necessary but not sufficient : beyond novelty in advertising creativity
Year of publication: |
2014
|
---|---|
Authors: | Ang, Swee Hoon ; Siew Meng Leong ; Lee, Yih Hwai ; Lou, Seng Lee |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 3, p. 214-230
|
Subject: | ad creativity | novelty | meaningfulness | connectedness | Kreativität | Creativity | Werbung | Advertising |
-
Feng, Yang, (2019)
-
Kaur, Balpreet, (2022)
-
Mazerant, Komala, (2022)
- More ...
-
The ad creativity cube: conceptualization and initial validation
Ang, Swee Hoon, (2007)
-
The ad creativity cube: conceptualization and initial validation
Ang, Swee Hoon, (2007)
-
Ad Creativity : A Conceptual Perspective
Ang, Swee Hoon, (2003)
- More ...