Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Year of publication: |
2009
|
---|---|
Authors: | Miller, Chip E. ; Reardon, James ; Salciuviene, Laura ; Auruskeviciene, Vilte ; Lee, Kelvin |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 7.2009, 12, p. 65-72
|
Subject: | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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