Negative and positive customer shopping experience in an online context
Year of publication: |
2020
|
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Authors: | Barari, Mojtaba ; Ross, Mitchell ; Surachartkumtonkun, Jiraporn |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-9
|
Subject: | Affective experience | And striving | Cognitive experience | Customer experience destruction | Goal setting | Online customer experience | Regulatory focus theory | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Experiment | Emotion | Kognition | Cognition |
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