Negative comparative advertising : when marketers attack
Year of publication: |
2008
|
---|---|
Authors: | Beard, Fred |
Published in: |
Marketing : metaphors and metamorphosis. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-9861-2. - 2008, p. 146-161
|
Subject: | Vergleichende Werbung | Comparative advertising | USA | United States |
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