Negative eWOM on social media : role of individual, contextual and social determinants
Year of publication: |
2020
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Authors: | Sharma, Isha ; Jain, Kokil |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 4, p. 377-398
|
Subject: | negative e-word-of-mouth | NEWOM | perceived power and control | social cognitive theory | perceived homophily | brand attributions | negative emotions | reappraisal of emotion regulation | structural equation modelling | SEM | Emotion | Social Web | Social web | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Virales Marketing | Viral marketing | Markenführung | Brand management |
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