Negative option contracts and consumer switching costs
Year of publication: |
1993
|
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Authors: | Phillips, Owen R. |
Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 60.1993, 2, p. 304-315
|
Subject: | Marktstruktur | Market structure | Marketingmanagement | Marketing management | Vertrag | Contract | Theorie | Theory |
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