Negative symbolic aspects in destination branding : exploring the role of the "undesired self" of web-based vacation information search intentions among potential first-time visitors
Year of publication: |
2010
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Authors: | Bošnjak, Michael |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 16.2010, 4, p. 323-330
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Subject: | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Persönlichkeitspsychologie | Personality psychology | Informationsverhalten | Information behaviour | Mediennutzung | Media usage | Deutschland | Germany | Kroatien | Croatia |
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