Negative word of mouth on social media: A case study of Deutsche Bahn's accountability management
Year of publication: |
2023
|
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Authors: | Mirbabaie, Milad ; Stieglitz, Stefan ; Marx, Julian |
Published in: |
Schmalenbach Journal of Business Research (SBUR). - ISSN 2366-6153. - Vol. 75.2023, 1, p. 99-117
|
Publisher: |
Heidelberg : Springer |
Subject: | Negative Word-of-Mouth | Accountability | Social Media | Twitter |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1007/s41471-022-00152-w [DOI] 1856185427 [GVK] hdl:10419/286478 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; o35 |
Source: |
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Negative word of mouth on social media : a case study of Deutsche Bahn's accountability management
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Negative word of mouth on social media : a case study of Deutsche Bahn's accountability management
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