Type of publication: Article
Type of publication (narrower categories): Article
Language: English
Other identifiers:
10.1007/s41471-022-00152-w [DOI]
1856185427 [GVK]
hdl:10419/286478 [Handle]
Classification: M30 - Marketing and Advertising. General ; o35
Source:
Persistent link: https://www.econbiz.de/10014495366