Neglected outcomes of customer satisfaction
Year of publication: |
2007
|
---|---|
Authors: | Luo, Xueming ; Homburg, Christian |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 2, p. 133-149
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management |
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