Negotiating agency in mitigating franchisee failure : a critical discourse analysis
Year of publication: |
2021
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Authors: | Dada, Olufunmilola ; Onyas, Winfred Ikiring |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 1-16
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Subject: | Agencing framework | Asymmetrical power | Critical discourse analysis | Franchisee failure | Franchising | Prinzipal-Agent-Theorie | Agency theory | Diskurstheorie | Discourse theory | Critical Management Studies | Critical management studies |
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