Nested choices in international markets
Year of publication: |
2009
|
---|---|
Authors: | Ruiz, Felipe ; Nicolau, Juan L. ; Más Ruiz, Francisco José |
Published in: |
Globalization : understanding, management, and effects. - New York, NY : Nova Science Publ., ISBN 978-1-60456-994-0. - 2009, p. 147-167
|
Subject: | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Kulturelle Identität | Cultural identity |
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