Nested network effects in online free games with accessory selling
Year of publication: |
2013
|
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Authors: | Wu, Chi-cheng ; Chen, Ying-Ju ; Cho, Yung-jan |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 3, p. 158-171
|
Subject: | Network effects | Two-sided market | Virtual item selling | Service pricing | Online games | Game theory | Netzwerkökonomik | Network economics | Spieltheorie | Computerspiel | Video game | Internet | Preismanagement | Pricing strategy | Social Web | Social web |
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