Nestlé coping with Japanese nationalism : political risk and the strategy of a foreign multinational enterprise in Japan, 1913 - 1945
Year of publication: |
2013
|
---|---|
Authors: | Donzé, Pierre-Yves ; Kurosawa, Takafumi |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 55.2013, 8, p. 1318-1338
|
Subject: | Japan | Switzerland | nationalism | neutrality | MNE | FDI | food industry | Nestlé | brand strategy | World War II | inter-war period | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Schweiz | Ernährungsindustrie | Food industry |
-
Local cooperation for innovation : food and beverage multinationals in a peripheral European country
García Sánchez, Antonio, (2016)
-
Azar, Goudarz, (2014)
-
The outward foreign Direct Investment from the Baltic States
Kilvits, Kaarel, (2003)
- More ...
-
Donzé, Pierre-Yves, (2013)
-
Industries and global competition : a history of business beyond borders
Bouwens, Bram, (2018)
-
Common European assets : a Japanese view on the "European enterprise"
Kurosawa, Takafumi, (2008)
- More ...