Nestlé in Mexico : the good food versus the good life dilemma
Cristina Galalae and Suresh George
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Galalae, Cristina ; George, Suresh |
| Published in: |
Strategic marketing cases in emerging markets. - Cham : Springer, ISBN 978-3-319-51545-8. - 2017, p. 1-10
|
| Subject: | Nestlé SA | Lebensmittelkonsum | Food consumption | Unternehmensethik | Business ethics | Lebensstil | Lifestyle | Gesundheitsrisiko | Health risk | Schwellenländer | Emerging economies | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-51545-8_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011667534