Net audiences : a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Year of publication: |
2020
|
---|---|
Authors: | Anesbury, Zachary William ; Driesener, Carl Barrie ; Page, Bill ; Bellman, Steven ; Sharp, Byron |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 15/16, p. 1591-1610
|
Subject: | media | reach | Sainsbury Normal Method | Sainsbury Weighted Method | segmentation |
Description of contents: | Description [doi.org] |
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