The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Year of publication: |
December 2017
|
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Authors: | Divakaran, Pradeep Kumar Ponnamma |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 125.2017, p. 245-257
|
Subject: | Online community | Netnography | Preannouncements | Online behavior | Market performance | Pre-release period | USA | United States | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Webanalyse | Web analytics |
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