Netnography approach as a tool for marketing research : the case of Dash-P&G/TTV
Antonella La Rocca; Andreina Mandelli; Ivan Snehota
| Year of publication: |
2014
|
|---|---|
| Authors: | La Rocca, Antonella ; Mandelli, Andreina ; Snehota, Ivan |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 4, p. 689-704
|
| Subject: | Netnography | Network organization | Market research | Collaborative research | Research project management | Marktforschung | Forschungskooperation | Research collaboration | Projektmanagement | Project management | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010386769