Netnography in the food industry : how the German supplier for flavors and scents symrise made use of online community discussions as a source of innovation
Year of publication: |
2013
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Authors: | Füller, Johann ; Jonas, Julia |
Published in: |
Discontinuous innovation : learning to manage the unexpected. - Singapore [u.a.] : Imperial College Press, ISBN 1-84816-780-6. - 2013, p. 213-220
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Subject: | Netnography | Ernährungsindustrie | Food industry | Innovation | Social Web | Social web | Deutschland | Germany |
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