Netnography : online communities as a source of innovation in the field of e-mobility
Year of publication: |
2013
|
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Authors: | Stockinger, Hanna ; Bartl, Michael ; Kalogirou, Konstantinos ; Pollok, Patrick |
Published in: |
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung. - München : Beck, ISSN 0340-1650, ZDB-ID 120285-6. - Vol. 42.2013, 12, p. 674-682
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Subject: | Social Web | Social web | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation |
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