Network effects in alternative fuel adoption : empirical analysis of the market for ethanol
Year of publication: |
2015
|
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Authors: | Shriver, Scott K. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 1, p. 78-97
|
Subject: | indirect network effects | market entry | alternative fuels | ethanol | flex-fuel vehicles | Netzwerkökonomik | Network economics | Biokraftstoff | Biofuel | Markteintritt | Market entry |
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