Network integration through franchised and company-owned chains : evidence from French distribution networks
Magali Chaudey; Muriel Fadairo and Gwennae͏̈l Solard
| Year of publication: |
2013
|
|---|---|
| Authors: | Chaudey, Magali ; Fadairo, Muriel ; Solard, Gwennae͏̈l |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 34.2013, 3/5, p. 195-203
|
| Subject: | Franchising | Unternehmensnetzwerk | Business network | Vertrieb | Physical distribution | Vertikale Integration | Vertical integration | Markenimage | Brand image | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Signalling | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009750099