Network ties in the outside-in strategy : contingencies of resource endowments and absorptive capacity
Year of publication: |
2020
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Authors: | Peng, Gang ; Turel, Ofir |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 373-384
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Subject: | Outside-in strategy | Network ties | Health information technology (HIT) adoption | Decision-making | Resource endowmentsAbsorptive capacityContingency view | Unternehmensnetzwerk | Business network | Zahlungsbereitschaftsanalyse | Willingness to pay | Ressourcenorientierter Ansatz | Resource-based view |
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