Networks: a social marketing tool
Year of publication: |
2013
|
---|---|
Authors: | Barrutia, Jose M. ; Echebarria, Carmen |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 1/2, p. 324-343
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Local Agenda 21 | Network effect | Social marketing | Government‐to‐government | Structural equation modelling | Sustainable development |
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