Networks, alliances and loyalty programs in Australia : power not passion drives the affair
Year of publication: |
2004
|
---|---|
Authors: | Stegemann, Nicole ; Sutton-Brady, Catherine ; Imp Conference 20th 2-4 Sep. 2004 Copenhagen, Denmark |
Institutions: | University of Western Sydney ; University of Sydney ; University of Western Sydney ; College of Law and Business ; School of Marketing and International Business |
Publisher: |
Copenhagen, Denmark IMP Group |
Subject: | loyalty programs | business networks | strategic alliances (business) | information technology | Flybuys | Australia |
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