Networks of Books - A Social Network Analysis of Amazon.Com Books

This paper reports an empirical study of the virtual relationships between books sold by Amazon.com, an American online company, leader in the distribution of a wide range of products and services. The research has focused on the web links among books dynamically generated by a special algorithm according to customers' purchasing experiences. Those links have been analyzed by using the logic, the models, and the tools of Social Network Analysis. The research has provided interesting results, not only in terms of useful recommendations for future works, but also with regard to practical insights for the publishing industry actors