Netzwerkorientiertes Kundenmanagement am Beispiel der Pharma-Branche
vorgelegt von Marcel van Lier
| Year of publication: |
2007
|
|---|---|
| Authors: | Lier, Marcel van |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Beziehungsmarketing | Relationship marketing | Computernetz | Computer network | Lieferantenmanagement | Supplier relationship management | Kooperation | Cooperation | Pharmaindustrie | Pharmaceutical industry | Pharmazeutische Industrie | Kundenmanagement | Netzwerkmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 320, LXX S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.:St. Gallen, Univ., Diss., 2007 |
| Notes: | Literaturverz. S. XIV - XXXVI |
| ISBN: | 978-3-8334-7756-0 |
| Classification: | Unternehmensführung ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003449884