Neue Informations- und Kommunikationstechnologien im Marketing des Lebensmitteleinzelhandels
Heike Simmet
| Year of publication: |
1990
|
|---|---|
| Authors: | Simmet-Blomberg, Heike |
| Other Persons: | Simmet-Blomberg, Heike (contributor) |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Informationstechnik | Information technology | Marketingmanagement | Marketing management | Lebensmittelhandel | Food trade | Theorie | Theory | Deutschland | Germany | Marketing | Strategisches Management | Lebensmitteleinzelhandel | Kommunikationstechnik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XVIII, 264 S graph. Darst 24 cm |
|---|---|
| Series: | Betriebswirtschaftliche Abhandlungen. - Stuttgart : Poeschel, ZDB-ID 501826-2. - Vol. N.F., 82 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Dortmund, Univ., Diss., 1989 |
| Notes: | Literaturverz. S. 229 - 258 |
| ISBN: | 3-7910-0546-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000087953