Neue multimediale Werbeformen
Year of publication: |
2006
|
---|---|
Authors: | Baumann, Stefan |
Published in: |
Triple Play : Fernsehen, Telefonie und Internet wachsen zusammen. - Berlin [u.a.] : Springer, ISBN 3-540-49722-6. - 2006, p. 180-200
|
Subject: | Multimedia | Werbung | Advertising | Werbewirkung | Advertising effects |
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