Extent: | 326 S. graph. Darst. 210 mm x 150 mm, 452 gr. |
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Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 22 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Trier, Univ., Diss., 2007 |
Notes: | Erscheint: Juli 2007 |
ISBN: | 3-8300-2957-8 ; 978-3-8300-2957-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013430893