Extent:
IX, 601 S
Series:
Campus Forschung. - Frankfurt, M. : Campus-Verl., ISSN 2943-3282, ZDB-ID 409345-8. - Vol. 519
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors
Language: German
Notes:
Literaturverz. S. 588 - 601
ISBN: 3-593-33766-5
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000718353