Neuproduktgestaltung erfolgreich managen : eine kausalanalytische Studie zur Relevanz des Vorwissens für die Kaufabsicht
Huber, F. / Regier, S.
| Year of publication: |
2005
|
|---|---|
| Authors: | Huber, Frank ; Regier, Stefanie |
| Publisher: |
Mainz : Center of Market-Oriented Product and Production Management |
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Erfolgsfaktor | Success factor | Schätzung | Estimation | Deutschland | Germany | Meinung | Opinion | Kognition | Cognition |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Extent: | 79 Bl. Ill., graph. Darst. 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2223486-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. 58 - 73 |
| ISBN: | 3-9809711-4-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003233145