Neural mechanisms of social influence
Year of publication: |
2009
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Authors: | Mason, Malia F. ; Dyer, Rebecca ; Norton, Michael I. |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 110.2009, 2, p. 152-159
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Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Sozialisation | Socialization | Experiment |
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