Neural Networks and Statistical Techniques in Marketing Research: A Conceptual Comparison
| Year of publication: |
1994
|
|---|---|
| Authors: | Venugopal, V. ; Baets, W. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 12.1994, 7, p. 30-38
|