Neural networks for target selection in direct marketing
Rob Potharst, Uzay Kaymak, Wim Pijls
| Year of publication: |
2001
|
|---|---|
| Authors: | Potharst, Rob ; Kaymak, Uzay ; Pijls, Wim |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Neuronale Netze | Neural networks | Direktmarketing | Direct marketing | Zielgruppe | Target group |
| Extent: | Online-Ressource, 148 KB, text |
|---|---|
| Series: | ERIM report series research in management. - Rotterdam : ERIM, ISSN 1566-5283, ZDB-ID 2165786-5. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Record-last-verified: 28-08-01 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001600622