Neurofinance : A Collaboration of Psychology, Neurology and Investor Behavior

This article reviews the recent scientific contributions which led to the emergence of the new multidisciplinary domain research of neurofinance, as a subsector of behavioral finance. Neurofinance as a cross-disciplinary field integrating Neurophysiology, Psychology and Finance adds to the classic financial theory the principles of neuroscience and psychology, putting as bases new axiomatic proposals, which Financial Science use in the field of decision-making in the status of uncertainty and risk. The benefits from the development of Neurofinance offer an alternative approach to the inside understanding of the selection procedure during investing, turning the focus from Homo Economicus to Homo Irrationalis