Neuromarketing and consumer behavior : a bibliometric analysis
Year of publication: |
2024
|
---|---|
Authors: | Kajla, Tanveer ; Sahil Raj ; Kansra, Pooja ; Gupta, S. L. ; Singh, Nripendra |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 959-975
|
Subject: | Bibliometrie | Bibliometrics | Neuromarketing |
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