Neuromarketing and consumer free will
Year of publication: |
2008
|
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Authors: | Wilson, R. Mark ; Gaines, Jeannie ; Hill, Ronald Paul |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 42.2008, 3, p. 389-410
|
Subject: | Werbepsychologie | Psychology of advertising | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Freiheit | Freedom | Individualismus | Individualism | Ethik | Ethics |
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